Biden's Social Media Struggle: Democrats Pour Millions into Countering Trump's Viral Dominance

President Biden's campaign is facing a daunting challenge in the social media arena, with his allies investing heavily to compete with the prolific use of viral videos by former President Trump and his supporters.

In the fiercely contested battle for public opinion, President Biden's re-election campaign has found itself struggling to keep up with the viral video dominance of former President Trump and his Republican allies. In response, Biden's supporters have embarked on a multi-million dollar effort to address this issue, aiming to understand social media algorithms and collaborate with pro-Biden influencers.

According to a recent report by Reuters, Biden's top re-election super PAC, Future Forward USA Action, has recognized the need to address the viral video war being waged against the current president. The PAC is supported by influential figures such as Facebook co-founder Dustin Moskovitz and LinkedIn founder Reed Hoffman.

Biden's Social Media Struggle: Democrats Pour Millions into Countering Trump's Viral Dominance

The Democratic super PAC acknowledges that social media giant TikTok poses a particular challenge for Biden's campaign. Since joining the platform in February, the Biden campaign has posted over 200 times and garnered just over 380,000 followers—a stark contrast to Trump, who has amassed over 6.4 million followers in just two weeks.

Meanwhile, the Republican National Committee has seized upon Biden's perceived age-related issues, sharing footage of him freezing up or appearing confused at public events. The White House has denounced these videos as "cheap fakes," but their prevalence has prompted concerns about their potential impact on Biden's image.

Biden's Social Media Struggle: Democrats Pour Millions into Countering Trump's Viral Dominance

The "cheap fakes" defense has become the White House's primary response to embarrassing videos of Biden. However, this explanation has been met with skepticism from some, who see it as an attempt to pressure social media companies into taking down videos that are damaging to Biden's campaign.

Heritage Foundation tech researcher Jake Denton believes that the "cheap fakes" line is part of a larger strategy to influence social media companies. He argues that by alleging that such videos are malicious or constitute misinformation, the Biden campaign can pressure platforms into removing them, thereby limiting their impact on the election.

Biden's Social Media Struggle: Democrats Pour Millions into Countering Trump's Viral Dominance

The Biden campaign's efforts to understand social media algorithms and collaborate with pro-Biden influencers illustrate the growing importance of social media in modern politics. However, the campaign's struggle to match Trump's viral dominance highlights the challenges it faces in countering the relentless barrage of politically charged content being disseminated by its opponents.

As the 2024 presidential election nears, the social media battleground is likely to become even more contested. Biden's campaign will need to find effective ways to engage with voters on these platforms and counter the viral messaging being deployed by their adversaries. Only time will tell whether their multi-million dollar investment will be enough to turn the tide in their favor.

Biden's Social Media Struggle: Democrats Pour Millions into Countering Trump's Viral Dominance