Fox News Digital Dominates News Landscape During Democratic National Convention and Historic News Cycle
- September 18, 2024 03:03am
- 130
Fox News Digital continued its reign as the leading news brand in August, crushing competitors in key metrics during the momentous news cycle that featured the nomination of Vice President Kamala Harris at the Democratic National Convention (DNC).
Fox News Digital maintained its dominance as the most-watched and most-engaged news brand in August, solidifying its leadership position in the digital news landscape. The news organization's comprehensive coverage of the Democratic National Convention (DNC) and other major news events propelled it to record-breaking numbers across multiple platforms.
According to Comscore data, Fox News Digital finished No. 1 in multiplatform minutes with 3.3 billion, a significant lead over its competitors. CNN trailed at No. 2 with 2.3 billion minutes, while The New York Times came in third with 1.7 billion minutes. This marked the 42nd consecutive month that Fox News Digital topped the competitive news brands in this key metric.
Fox News Digital Dominates News Landscape During Democratic National Convention and Historic News Cycle
Fox News Digital also dominated in multiplatform views, amassing 1.7 billion during August. This performance placed it far ahead of other news brands, further solidifying its position as the most-watched digital news destination.
FoxBusiness.com also outperformed its rivals, leading CNN Business, Bloomberg, and Forbes in multiplatform minutes. This demonstrates Fox News Digital's strength across all business and financial news coverage.
Fox News Digital Dominates News Landscape During Democratic National Convention and Historic News Cycle
Fox News maintained its dominance on social media as the most engaged news brand in August, generating 39 million total social interactions, according to Emplifi. Over 13.3 million of these interactions originated from Facebook, 3.2 million from X, and 22.4 million from Instagram, marking 100 consecutive months as the most engaged news brand on the platform.
On YouTube, Fox News reached a staggering 239 million views, representing a 48% increase year-over-year, as reported by Shareablee. This highlights the growing popularity and reach of Fox News' video content on the platform.
Fox News Digital Dominates News Landscape During Democratic National Convention and Historic News Cycle
The month of August was particularly newsworthy, with Vice President Kamala Harris officially accepting the Democratic nomination for president in Chicago. President Biden's abrupt exit from the 2024 race preceded this, and Harris' subsequent selection of Minnesota Governor Tim Walz as her running mate added to the excitement.
Other significant events included the release of Wall Street Journal reporter Evan Gershkovich, who had been detained in Russia for over a year on bogus espionage charges. His freedom was secured as part of an elaborate prisoner swap between the Biden administration and the Kremlin.
Fox News Digital Dominates News Landscape During Democratic National Convention and Historic News Cycle
Fox News Media's proposal for a second Harris-Trump debate moderated by Martha MacCallum and Bret Baier further sparked conversations and underscored Fox News' commitment to providing insightful and engaging political coverage.
Overall, Fox News Digital's stellar performance in August reflects its ability to deliver comprehensive and compelling news content across various platforms. Its dominance in key metrics, combined with its strong social media presence and YouTube reach, solidifies its position as the leading news brand in the digital era.
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