MSNBC's Viewership Crisis Deepens Amid Concerns Over Biden's Fitness

MSNBC's viewership plummeted to record lows during the week of July 4th, as the network faced criticism for its coverage of President Biden's mental fitness.

MSNBC's viewership has hit a record low, with the network averaging just 569,000 total day viewers from July 1-7. This marks the smallest weekly audience for MSNBC in 2024. The network also suffered a significant drop among the advertiser-coveted demographic of adults aged 25-54, averaging only 56,000 viewers.

The declining viewership comes amid growing concerns about President Biden's mental fitness to serve another term. Several high-profile Democrats and liberal pundits have called for Biden to step aside and let someone younger face former President Trump in November.

MSNBC's Viewership Crisis Deepens Amid Concerns Over Biden's Fitness

MSNBC has been at the forefront of the coverage on Biden's mental fitness, with hosts Joy Reid and Alex Wagner expressing visible concern about his ability to defeat Trump following last month's debate. MSNBC political analyst Claire McCaskill said she was "heartbroken" because Biden "failed" to prove he was fit for office.

The network's coverage has sparked criticism from some Democrats, who argue that MSNBC is undermining Biden and the party's chances of victory in 2024. Former MSNBC host Keith Olbermann accused the network of "malicious incompetence" and called for the firing of Reid and Wagner.

MSNBC's Viewership Crisis Deepens Amid Concerns Over Biden's Fitness

MSNBC's viewership crisis is a reflection of the broader political challenges facing President Biden. The president's approval ratings have plummeted, and he is facing a tough reelection battle against former President Trump.

MSNBC's viewership has been declining in recent months, even as other news networks have seen an increase in ratings. Fox News averaged 1.3 million total day viewers in the second quarter of 2024, while CNN averaged 618,000.

MSNBC's Viewership Crisis Deepens Amid Concerns Over Biden's Fitness

MSNBC's low viewership is a result of a number of factors, including the network's perceived bias against President Biden, its focus on negative news stories, and the rise of alternative news sources.

MSNBC's viewership crisis is a major challenge for the network. The network is facing a decline in revenue and is struggling to attract new viewers. MSNBC will need to make significant changes to its programming and coverage if it wants to reverse its declining viewership.

Despite the challenges, MSNBC remains a major force in American politics. The network's coverage of the 2024 presidential election will be closely watched by both Democrats and Republicans.