Pokémon Card D Studio: DeNA Digital Production's New Focus

DeNA Digital Production, the developer behind Pokémon Trading Card Game Pocket, has rebranded to Pokémon Card D Studio to focus solely on the upcoming digital TCG.

DeNA Digital Production, the studio behind the upcoming digital version of the Pokémon trading card game, Pokémon Trading Card Game Pocket, has undergone a significant rebranding. The studio has changed its name to Pokémon Card D Studio, signaling a dedicated focus on the highly anticipated digital TCG.

This rebranding marks a notable shift for DeNA Digital Production, which previously developed Pokémon Masters EX alongside other mobile games. However, the immense popularity of the Pokémon trading card game, which ranks among the most successful TCGs worldwide alongside Magic the Gathering and YuGiOh, has prompted the studio to prioritize this venture.

The decision to create a digital version of the Pokémon TCG has been highly anticipated by fans, and the establishment of Pokémon Card D Studio suggests that DeNA is committed to providing long-term support for the game. The digital TCG is expected to attract a massive player base, drawn by the enduring popularity of the Pokémon franchise.

Furthermore, the rebranding to Pokémon Card D Studio underscores the significance of the digital TCG. With the Pokémon franchise still generating substantial revenue despite its decline from its peak popularity in the 1990s and early 2000s, the assurance of ongoing financial success for Pokémon Card D Studio seems likely.

However, the question remains whether the digital TCG's dominance could overshadow other Pokémon mobile games, such as Pokémon Go. Only time will tell how the fate of these spin-offs will be affected when the TCG juggernaut makes its debut on mobile devices.

The rebranding to Pokémon Card D Studio reflects DeNA's recognition of the immense potential of the digital Pokémon TCG. With a dedicated team focused solely on this venture, players can anticipate ongoing support and updates for the game, ensuring a vibrant and engaging experience for years to come.

As a result of the rebranding, DeNA Digital Production will no longer be involved in the development of other Pokémon mobile games, such as Pokémon Masters EX. This shift in focus is a clear indication of the significant investment and commitment that DeNA is making in the digital Pokémon TCG.

The rebranding to Pokémon Card D Studio is a bold move that demonstrates DeNA's confidence in the future of the digital Pokémon TCG. With a dedicated team and the backing of the immensely popular Pokémon franchise, Pokémon Card D Studio is poised to establish itself as a major player in the mobile gaming market.