Rachel DeMita Breaks Barriers as Exclusive Courtside Commentator for BIG3 Basketball League

Sports influencer Rachel DeMita sits down with Fox News Digital to discuss her groundbreaking role as the BIG3's exclusive courtside commentator, bringing behind-the-scenes access and amplifying the voices of basketball legends.

Former Old Dominion University basketball star and renowned sports influencer, Rachel DeMita, has recently added another feather to her professional cap, becoming the exclusive courtside commentator for the up-and-coming BIG3 basketball league. DeMita's appointment marks a significant milestone in the league's history, as she brings her vast basketball knowledge, engaging personality, and social media savvy to the courtside.

DeMita's role extends beyond the traditional sideline reporter, as she aims to provide basketball fans with an immersive behind-the-scenes experience of the BIG3. This includes capturing the perspectives of star-studded players like Nancy Lieberman, Lisa Leslie, Jason Richardson, and Frank Nitty, offering viewers a unique glimpse into the culture and dynamics of the league.

"It's a little different than your traditional sideline reporter," DeMita explained to Fox News Digital. "We're also going to make sure that there's a fun spin to it."

Her extensive social media presence and understanding of the basketball audience's preferences enable DeMita to create engaging content that resonates with fans. She seeks to uncover compelling stories, ask insightful questions, and provide exclusive behind-the-scenes footage that enhances the viewing experience.

DeMita's initial introduction to the BIG3 League occurred when Allen Iverson graced the court as a player-coach in the league's inaugural season in 2017. Since its inception, the league has attracted basketball legends and provided them with a platform to showcase their skills and compete at the highest level.

The league's notable female icons include Lieberman and Leslie, who have left an undeniable mark on the sport. Lieberman holds the distinction of being the first female coach to win the BIG3 championship in 2018, while Leslie followed suit in 2019. DeMita expressed her admiration for these pioneering women and the impact they have made within the league.

"Obviously, I've known about Nancy. She's a legend and the best player to ever come out of ODU. One of the reasons why I initially went there, it's so cool. And honestly, just meeting her too, I was like, oh, she's still a hooper," DeMita remarked.

The 2024 season of the BIG3 League kicks off in Oakland, California, on Saturday, with games being broadcast on CBS. DeMita will join a seasoned broadcast team that includes Brian Custer, Jim Jackson, Ed Cohen, and Avery Johnson.

DeMita's appointment as the exclusive courtside commentator signifies a groundbreaking moment in the BIG3 League's history. Her passion for the sport, combined with her ability to connect with audiences, promises to enhance the viewing experience and bring the league to new heights of popularity.