Scouting America: Boy Scouts Rebranding with Inclusivity in Mind

In an unprecedented move, the Boy Scouts of America (BSA) will rebrand as Scouting America in 2025, aiming to foster a more inclusive organization. The name change is part of a broader effort to move past bankruptcy and create a welcoming environment for all.

For the first time in its 115-year history, the Boy Scouts of America (BSA) is set to rebrand as Scouting America on February 8, 2025. This bold move signifies a profound shift towards inclusivity and a recognition of the organization's evolving role in society.

The name change, paired with a new logo, aims to create a welcoming atmosphere for all young people, regardless of gender or background. Scout leaders believe that the organization's mission to prepare youth for life remains unchanged, but the new identity will better reflect its commitment to diversity.

The rebranding also aligns with the BSA's efforts to emerge from bankruptcy following a flood of sexual abuse claims. In 2022, the organization agreed to pay $2.46 billion to settle claims from 82,000 former Boy Scouts who alleged abuse by BSA officials and volunteers. The bankruptcy reorganization plan allows the BSA to continue operating while addressing its legal obligations.

The name change is the latest in a series of transformative changes for the BSA. In recent years, the organization has allowed gay youth and girls to join its ranks, breaking down traditional barriers and expanding its reach. These changes reflect a deep understanding of the evolving needs of young people and the importance of fostering an environment where everyone feels respected and valued.

BSA leaders emphasize that the name change does not alter the organization's core mission of providing youth with a safe and educational experience. Camping remains a central activity, offering opportunities for skill development and the exploration of nature. However, the BSA also offers a wide range of programming, from robotics to digital technology, catering to diverse interests.

The BSA continues to prioritize the development of youth leadership. Through its programs, young people learn essential life skills, build confidence, and develop a sense of responsibility. More than 130 million Americans have participated in scouting since its inception in 1910, and the organization currently has over 1 million active members.

The origins of the BSA can be traced back to 1909 when William Boyce, inspired by a Boy Scout's kindness, established the organization in the United States. Over the years, countless notable figures have achieved the rank of Eagle Scout, the highest attainable rank in the BSA program. Among them are former "Dirty Jobs" host Mike Rowe, filmmaker Steven Spielberg, and former President Gerald Ford.

While the BSA has a long and storied past, it has faced challenges in recent years, including declining membership. The organization hopes that the name change and rebranding efforts will help reinvigorate interest and attract new recruits.

By embracing diversity and inclusivity, Scouting America aims to create a welcoming environment where all young people can reach their full potential. The organization believes that every child deserves the opportunity to experience the transformative power of scouting, regardless of their background or identity.